Growth & Evolution
-
Experienced explosive growth during the COVID-19 lockdowns—valuation soared to roughly $1 billion in 2021 before shrinking to ~$50–100 million in 2023 following layoffs.
-
Expanded offerings beyond videos to include:
-
Cameo Calls (live chats)
-
Cameo Live (mini virtual shows)
-
Cameo Direct (messaging)
-
Cameo Experiences (events, merchandise, business plans)
-
-
Launched CameoX in 2023 to onboard over 31,000 self-enrolled creators, resulting in 155,000+ bookings in 18 months.
How It Works
-
Browse talent by category or name; prices are set by creators and range from $5 to several thousand dollars .
-
Purchase a Cameo (personal/occasion, business, or live call). Fees + service charges apply.
-
Receive the completed video (typically within 7 days) or schedule a call. Refunds are available if a request isn’t completed.
Cameo takes roughly 25–30% commission on each transaction.
Pros
-
Unique gift experiences: personalized messages are memorable and fun.
-
Wide talent variety: celebrities, athletes, micro-influencers—for all budgets and occasions .
-
Platform diversity: multiple formats (videos, calls, fan clubs) support both creators and fans.
Cons & Caution
-
Talent availability inconsistent: some celebrities ignore requests or drop off the platform.
-
Price transparency may vary: service fees added at checkout; final cost may exceed initial listing .
-
App/site issues: reports of bugs, app crashes, and transaction glitches.
-
Customer support concerns: slow responses, unfulfilled requests, and refund complaints.
-
Talent risk & platform shift: A-listers leaving due to reputational risks; leading users now include mostly B/C-list talent.
Loading comments....