About Erna Low
Erna Low (1909–2002) was an Austrian–British entrepreneur widely credited as the mother of the modern ski holiday. In 1932, she launched Erna Low Travel Service, pioneering affordable, all-inclusive ski trips and chalet holidays across Europe. Her legacy lives on: the company she founded continues today, now part of NUCO Travel, while Erna Low Property specializes in buying and selling French‑Alpine homes.